All about Search
Patterns:
Peter Morvilles Search Patterns on flickr
Site Search
Where do you want to spell today? Jared Spool and 'hard-to-spell' keyword search solutions
SEO
Search Engine Optimization is not a magic potion to be applied to a finished web site. SEO is integral part of web development.
Great thread on Slashdot on Google Search Engine Hell - with plenty of advice on the side
Best Practice
Get a knowledgeable copywriter who knows how to write RELEVANT and search engine friendly copy including meta copy.
- Identify list of key words unique and relevant to your business
- Meta keywords and description unique to each page
- file naming
- Keyword-heavy URL
- Keywords in navigation if possible
- H1 (title of specific page you are on), h2, body etc tags
- Name links better - not 'read more' etcbut spell out
- Make sure all pages have easy to read content (not media rich, flash etc)
- Use breadcrumbs (helps spider bots to navigate)
- Keyword density in body (5% is good)
- Use webstandards
- Avoid Javascript, if used, make sure it degrades nicely
- Domain name confusion, looses ranking, Google by mistake treating them as separate sites by mistake. Use a 301 redirect to avoid.
- Crosslink pages within site
- Alt tags
- Sitemap for entire site!!
- Password protected pages, pages reached via form are un-spiderable
Ongoing SEO maintenance
Conversion tracking etc.
AdWords PPC advert optimization etc.
New Sites > Google Sandbox
The Google "sandbox" probation period
Once you have decided on your business, name and registered your domain get a holding page or two up a.s.a.p. - brief outlineof yourr intentions, "Coming Soon"- this will gtet the site into the google system. The sandbox period can last 6 or more months, and commences the moment Google finds the site.
Google Sitemap
Adding a proper Google Sitemap which specifies relative page importance and update frequency. Update this at every site update point to ensure prompt re-indexing.
links:
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