Marketing, Analysis, PR etc
Campaigns
Surveys
Stats Analysis
Solutions
CMS
- Expression Engine
- investigate: Squarespace - looks fantastic - well designed templates out of the box - multi tiered pricing - no shopping cart integration
ROI
Rinse and Repeat
for a good and always improving customer experience
article on data-driven design - Using Web Analytics to Validate Heuristics by Andrea Wiggins
Metrics
Anything that measures how usage changed.
like
* conversion rate
* total e-commerce sales in dollars and/or units
* size of average "sales basket" for e-commerce
* training time needed to learn a feature or system
* sign-up rate for newsletters or other desired action
* lead-generation
* time on task and other productivity measures
* subjective satisfaction scores
* average page views and/or duration of visit per user
* returning visitor traffic
* frequency of return visits
* number of times a feature was used
* percentage of users who bail out at a certain step
* number of calls to help desks or tech support
* learning or comprehension scores
* other usage or impact metrics,
including new ones you have invented yourself
SEO
from the horses mouth: Google on SEO
Search Engine Optimization is not a magic potion to be applied to a finished web site. SEO is integral part of web development.
Great thread on Slashdot on Google Search Engine Hell - with plenty of advice on the side
Best Practice
Get a knowledgeable copywriter who knows how to write RELEVANT and search engine friendly copy including meta copy.
- Identify list of key words unique and relevant to your business
- Meta keywords and description unique to each page
- file naming
- Keyword-heavy URL
- Keywords in navigation if possible
- H1 (title of specific page you are on), h2, body etc tags
- Name links better - not 'read more' etcbut spell out
- Make sure all pages have easy to read content (not media rich, flash etc)
- Use breadcrumbs (helps spider bots to navigate)
- Keyword density in body (5% is good)
- Use webstandards
- Avoid Javascript, if used, make sure it degrades nicely
- Domain name confusion, looses ranking, Google by mistake treating them as separate sites by mistake. Use a 301 redirect to avoid.
- Crosslink pages within site
- Alt tags
- Sitemap for entire site!!
- Password protected pages, pages reached via form are un-spiderable
Ongoing SEO maintenance
Conversion tracking etc.
AdWords PPC advert optimization etc.
An Overview
SEO & Marketing mind map
New Sites > Google Sandbox
The Google "sandbox" probation period
Once you have decided on your business, name and registered your domain get a holding page or two up a.s.a.p. - brief outlineof yourr intentions, "Coming Soon"- this will gtet the site into the google system. The sandbox period can last 6 or more months, and commences the moment Google finds the site.
Adding a Glossary to Increase Website Traffic
incrementally
Google Sitemap
Adding a proper Google Sitemap which specifies relative page importance and update frequency. Update this at every site update point to ensure prompt re-indexing.
links:
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